A "Google Redirect" is a flaw in the Google algorithms which basically allow anyone who wants to get on top of the results page to manipulate how that page appears to you, and ultimately where you end up on Google. Essentially this means that if you use techniques like link farms or getting websites to link to yours through link farms you will be much better off at getting ahead of the game. But what exactly is a Google Redirect? And why does it affect your SEO (Search Engine Optimization) efforts?
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Search engines are like the big bad wolf. They love websites, but they hate spam. Because of this they can and will drop the website that is spamming the most from their results. This is basically the same thing that happens to article directories and blog directories. Google likes fresh content, so if you produce fresh and high quality articles they will reward you with massive amounts of search engine traffic.
However the problem lies in the search engines that they crawl. Google loves 'rich' websites, and they want to make sure that they stay that way. Because of this they are very keen on websites that have many internal links from other sites, or a series of links coming from trusted websites. This means that if you have links from anywhere, you can probably be fairly certain that your SEO efforts are going to pay off. This is because the search engines see that your site is very similar to another site, and it tries to find similar features to make your page rank as high as possible.
So how do you get around this? Well the most effective way is to avoid using link farms. Google loves link farms, and the more links you have coming from them, the higher your page rank will be. However, link farms are also highly frowned upon by other search engines. So your best option is to not link to them directly, and instead focus your links on other websites that are higher in the rankings.
Some of the ways Google tries to measure your SEO efforts are through the anchor text you use when linking to other pages. If you have lots of different keywords in your anchor text, Google thinks that you have a lot of competition. This is why some people recommend changing the link destination URL's to very general. However if you're serious about getting a good page rank, you should think about having your page rank calculated in order to check whether or not your links are really helping with your ranking. This is because if Google finds that your links are helping your pages to rise in the rankings, they will reward you with a higher page rank.
So, to summarize, the first thing you need to do is to remove as many Google Redirects as you can. The best way to do this is to focus your SEO efforts on content-based links, rather than link farms. This will help you rise in the search engines and will help you increase your page rank. Just remember to check your anchor text links so you know where to put your links. Happy linking.
